Led UX design for core Web3 products, including MemeBox, DEX, Swap, and Big Data, driving product experience optimization and data-driven decision-making. Focused on competitive analysis, user research, and UX/UI enhancements to improve user retention and business growth.
Key Achievements
• MemeBox Launch & Optimization: Built the Meme trading ecosystem from 0 to 1, introducing market tracking, trading, and smart money features. Achieved 95% of total Web3 trading volume in the first month, making it a P0-level strategic project. Further optimizations enhanced user growth and trading activity.
• Swap Redesign: Improved interaction flows and resolved transaction congestion, resulting in a 126.14% increase in page views and a 200% boost in average Swap efficiency.
• DEX UX Upgrade: Refined UI logic and streamlined user interactions, leading to a 12% increase in user retention.
• Big Data Visualization: Designed the data framework from 0 to 1, analyzing user needs across different expertise levels. Led the creation of a comprehensive big data visualization system to enhance platform insights and decision-making.
01
Meme Box
As the UX lead for MemeBox, I led a team of two designers to build a one-stop trading and analytics hub for meme tokens, addressing the growing demand for highly volatile, community-driven assets. Our goal was to simplify meme token discovery, improve trading efficiency, and provide smart trading insights, ultimately making MemeBox a P0-level strategic project within Gate.io’s Web3 ecosystem.
To address the identified gaps, I led the end-to-end product design of four key modules, ensuring a seamless, data-driven trading experience for meme token users:
✅ 行情/榜单（Market Trends & Rankings）
✅ 币种信息（Token Insights）
✅ 闪电交易（Trading Execution）
✅ 聪明钱榜单（Smart Money Leaderboard）
02
Swap
The Swap module was redesigned to eliminate transaction congestion, enhance user experience, and improve conversion rates. Key optimizations included:
✅ Transaction Efficiency: Optimized risk prompts and pre-checks, reducing failed transactions by 45% and improving Swap success rate.
✅ Faster Execution: Improved transaction speed, reducing average swap time from 3–4 minutes to under 1 minute (+200%).
✅ Enhanced User Flow: Redesigned UI with clearer token info, real-time price updates, and streamlined input options, boosting conversion rates from 0.32% to 4.67% (+3.91%).
✅ Increased Engagement: Page visits (+126.14%) and transaction volume (+1193.87%) surged due to improved usability and transparency.
✅ Higher Retention: Next-day retention (+6.96%) and 7-day retention (+4.52%) showed increased user satisfaction.
